With the rising demand for digital content for digital marketing and growth purposes, writers around the globe are focusing on producing SEO-friendly and knowledgeable blog posts. Though the rising intervention of AI tools has started infiltrating the content market, individuals are focused on creating self-written blogs. However, for editing and proofreading purposes, AI tools are utilized. If you want to make the most of your upcoming blog posts for marketing and other purposes, you must first understand what a blog post is and how to plan a blog post in order to add value to it as a writer or a content manager. Continue reading to find out what blog content planning is and how it is associated with your existing approach, which needs modification.
What is a Blog Post?
According to the statistics of December 2022, 7 million blog posts are published every day. This depicts the intensity of competition in the digital arena. Hence, as a writer, you must understand how to plan a blog and execute ideas to best practices. While scrolling the web, you must have come across written content with catchy pictures and titles. Such content is regarded as a blog post in the digital market. However, one can not just limit a blog post as different writers and media developers have unique and diversified sets of ideas.
Why Write a Blog Post?
A blog post can be an effective way to build relationships and grow your business. It also helps to increase your visibility and search engine rankings. Blogging can also help build authority and trust in your industry and can effectively market your products and services. Apart from the marketing point of view, many bloggers are inclined towards writing for other people. Blog posting is a great way to share your knowledge and experiences with others. It allows you to reach a wide audience and engage with them meaningfully.
Reasons to Plan Your Posts Before You Start Writing
If you are a critical thinker, you must invest time in structuring your ideas related to the content. The pre-planning phase of evaluating, revising, and investing in ideas might seem futile to many writers; however, it’s one of the most imperative strategies. When you plan your posts, you can outline the main points you want to discuss and decide the best way to present them. You can also think about structuring your post for maximum impact, such as using headings and subheadings to break up the content.
Planning posts, before you start writing, can be a great way to ensure your message is clear and organized. Having a clear plan lets you quickly write your post without editing and revisions. Moreover, this approach allows you to analyze your deliverables and other integral parts of your blog content.
How to Plan Your Next Blog?
If you want to extract and reap maximum fruit from your upcoming blog posts, you must focus on the planning phase. Secondly, you must comply with all secrets of writing a successful blog post, article, and web content. Continue reading to find out how to plan your next blog and make it more comprehensive and user-friendly for your target audience.
Know Your Audience
Knowing your audience is one of the most imperative elements of creating an effective blog or visual or written content. Understanding who your readers are and what they read frequently is important. If you successfully understand your reader’s demands, you can create quality content that resonates with them. Secondly, you can focus on topics that are interesting and relevant to your readers and create content that will be engaging and helpful. If you are writing audience-centric content, Google’s algorithm will capture your content instantly, and you will observe your blog being ranked positively.
Create a Plan Before You Write a Single Word
Creating a plan before writing or publishing content is ideal and recommended in the digital marketing industry. However, only a handful of writers and editors follow the planning phase. Due to strict deadlines and working parameters, writers usually lack cohesiveness in their writing due to poor planning. You can’t write an interesting piece of content when you are blank. Hence, you must pre-plan every heading, sub-heading, and critical pointer.
If you want your readers to spend quality time on your website or content library, you should start giving importance to every minute detail of your content. From action words to catchy phrases, everything should be planned before publishing.
Give Extra Value With Examples and/or Exercises
Examples and practical exercises are written in blogs to help readers understand concepts and ideas better. They allow readers to apply the information they have learned in a practical setting. This can help to reinforce key concepts and make them easier to remember. Additionally, examples and practical exercises add an interactive element to the blog and can make the content more engaging and enjoyable to read.
If you consistently use examples and exercises in your content, you will start developing a spot in the reader’s heart. Secondly, the level of expectations from readers will increase, as they will be eagerly waiting for new ideas from you and your blog.
Include a Call to Action at the End of Each Post
To rank high on Google’s first page, high-paid writers must master how to plan a blog effectively. Include a compelling Call to Action (CTA) in your conclusion to maximize traffic. If you want to drive maximum traffic to your written content, you should add a Call to Action (CTA) while concluding your idea or discussion. Be it any blog or niche, every writer should focus on saving the best to formulate a practical CTA.
Moreover, your Call to Action (CTA) should resonate with your overall flow of the content as readers demand consistency. If you want your CTA to be well-thought and rich in content, consider it during the blog content planning phase. Secondly, CTA is considered an essential part of your blog’s conclusion, as many readers skim through the content and focus on the ending parts of the blog. If you are focused on learning how to write decent CTA’s, you can take an idea from top trending blogs on Google, Medium, and other platforms.
Edit your Title, Introduction, and Conclusion
Your blog post isn’t just about content and factual information; it is more about formatting and presentation. Every online user is inclined to read well-sorted and articulated content. Hence, you must focus on revising and adjusting your intro and conclusion. Moreover, your blog’s title should be well-thought and self-explanatory. A well-formed conclusion helps tie up any loose ends the post might have brought up. Second, it provides the reader a sense of closure, showing them that the post has ended and they can now move on.
Format for Easy Readability
Formatting blogs before publishing is important because it helps to make them more aesthetically pleasing. It also helps to keep readers engaged and makes the content easier to read. If your content is over-stuffed, the reader won’t read it fully. Hence, it’s ideal that you either use decent content management back-ends or invest time in formatting your website’s overall skeleton.
Proofreading is an important step when thinking about how to plan a blog post, as writers are likely to miss grammatical errors, sequencing, and other logical transformations. Proofreading is the final step in the editing process and is often the difference between good and great writing. In addition, proofreading is important because it helps to prevent embarrassing mistakes from being published or broadcast.
As a content manager and a professional writer, one should not just focus on written content but upload well-thought and developed visuals. Almost 8 in 10 internet users search Google images for the most compelling topic or headline. If you don’t have a professional visual artist or graphic designer on your team or you’re working on a freelance basis, you can utilize copyright-free images from digital libraries. However, your selection should be precise and well-thought.
Promote Your Blogs
Many writers hesitate to share their work on social media and digital platforms. However, you must start promoting without hesitating if you want the best response and conversion rates. You can share your blog post’s URL on Facebook, Instagram, Snapchat, Twitter, Quora, etc.
Yes, writing blog posts with AI tools is easy. However, not recommended by experts.
To produce qualitative content, you must invest time in planning its detail.
If you want media engagement and increased traffic on your content, you must share it across multiple platforms.
Writing well-thought content is important for a writer’s image and the platform’s overall reputation on the internet. Well-planned content presents your ideas and opinions clearly and concisely. Moreover, it helps to increase your credibility and authority in readers’ eyes. Secondly, it demonstrates that you have taken the time to research the topic, think about the implications of your arguments, and articulate your ideas in an informative and engaging way.
The tips mentioned above will help you learn how to plan a blog post effortlessly and applying these tips in your upcoming blog will show a significant difference in every dimension. Moreover, if you want to produce the best and most engaging content, you should focus on quality, not quantity.