Search engine optimization is a critical aspect for most online businesses. If you want to be known in the digital landscape, optimizing your website to rank higher on search engines is critical. It helps you keep ahead of the competition and enables you to earn a better ROI on your marketing efforts.
Local SEO is a specific niche in search engine optimization that takes digital marketing to a whole new level. It’s essential for businesses that target a specific region or locality to acquire more traffic, visitors, and valuable contacts for your business.
In the modern age, local SEO can be the gateway for enhancing your business and flourishing across a target neighborhood, city, or region.
What is Local SEO?
Local SEO refers to targeting an audience from a specific region or country. It’s ideal for businesses that operate within a limited radius, helping them to get more traffic and potential customers.
By incorporating local SEO, you can improve your ranking in a specific region against your competitors. This makes it easier to focus your efforts and attract more clients to your business. For instance, if you’re a clothing brand operating in some specific European countries, you can use local SEO best to target the demographics from those regions. So, instead of generalizing your SEO efforts across the entire webspace, you can spend wisely in areas that matter.
It allows you to influence Local Pack rankings and helps acquire more organic search and traffic.
But if you’re a business owner looking for reasons to incorporate local SEO into your website, this post will help you understand the value of local SEO.
How Local SEO Helps Your Business
From improving your brand visibility to attaining more organic traffic to your website, local SEO has several benefits for big and small businesses.
Here are some top reasons to add local SEO to your website.
1- Address Queries Containing Local Keywords
Interestingly, 46% of all Google searches are seeking local information. More importantly, local SEO has jumped to over 900% in the last two years. One critical indication of this boost is the use of local SEO keywords.
For instance, if you want to buy something instantly, you will most likely search for a product with a ‘near me’ tag. So, whether you’re looking for clothing, furniture, cars, shoes, etc., your priority is to buy from a local business. It’s mainly because local businesses will deliver your products faster and save you from extra shipping costs.
Similarly, people search for services that are close to their location. For instance, you will most likely search for a plumber within your locality. It saves time and helps fix the issues quicker.
According to a survey, 97% of search queries are intended to find a business within the locality. It means that your website must be well-optimized and should feature local SEO keywords. Consider adding your locality names, popular locations, and relevant search terms to make your content more useful for the searchers.
2- Boost Sales with Local Searches
It is quite understandable that people seeking your services will be more tempted into buying them if they can view them online. So, if a user knows that your store has the product they are looking for, they are more likely to visit your website to purchase.
That’s why local searches are quite critical in boosting your business sales. Nearly 88% of mobile users likely visit the store within 24 hours of a local store search. Unlike standard SEO, local SEO makes search results more specific and targeted for the users. Therefore, it promises better efficiency than other SEO practices.
Having a service or business within close vicinity always tempts a prospective buyer to go through with the deal. So, by ensuring your presence on search results via local SEO, you can attract potential buyers into booking appointments and buying your services or products.
3- Improve Your Position on Search Engines
Local SEO can have relatively less competition than a broader SEO spectrum. Therefore, optimizing your website for local SEO gives you a great chance to put your store in the limelight.
Likewise, local SEO gives you a competitive advantage because it’s more easily accessible than your counterparts. In a way, you can enjoy a better ranking and have a better impact on the search engine results and searchers, which ultimately brings more traffic and turnover for your business.
Nearly 44% of online users click one of the top three search results. Therefore, as local SEO puts your store in the top search results, it almost guarantees better sales and returns on investment for business owners.
4- Stay Ahead in the Race
When you create well-optimized content for SEO, it automatically puts you in a stronger position against your competitors. Optimized and quality content is a critical part of improving your SEO score and building a robust brand identity.
Eventually, it gives you an edge over your competitors, who may need to be optimized with local SEO. Local SEO is becoming increasingly pivotal in modern digital marketing strategies because it keeps you ahead of your competitors.
Moreover, this competitive edge is crucial for businesses that target a specific area or locality. If your competitor has well-optimized content for local searches, it will most likely snatch your customer pool unless you put in the same efforts for your website.
To avail the top benefits of local SEO, it’s a good idea to use top sources like Bright Local, Moz, and HubSpot. It helps you understand your content quality and enables you to create various types of SEO-friendly content to attract your audience.
Google’s Search Rankings and Local SEO
Google’s search algorithms are intelligent in picking local SEO content. Whether blogs, articles, or video marketing, Google’s algorithms can pick content relevance, quality, and quantity for a suitable ranking.
Therefore, while creating local SEO content, it is essential to understand how Google determines your local SEO rankings. Here is what you need to know.
Google’s search engine primarily considers three important factors before ranking a website. Here is a quick look at these factors:
Proximity refers to how close your business might be to the searcher. So, when a user enters a search query, Google lists businesses closest to the user. While you can’t control and optimize for it, proximity gives a fair idea of how to set up your Google Business profile for better visibility.
So, you can bypass this uncontrollable problem by listing the service areas for your business. This way, you will likely appear in search results even if it’s much farther from the searcher’s location.
Google analyzes how your business relates to the search query. Based on your products, services, etc. Google will analyze if it’s relevant for the user.
That’s why when you search for a shoe product, you only get results listing the best footwear in your locality.
Stores featuring multiple types of products can greatly benefit from this search aspect. By listing all the available products and presenting enough supporting content, they can appear in more search results over a wide range of search queries.
Google evaluates how prominent your products and services might be in your locality. It typically measures prominences by evaluating ratings on
Google listings. Moreover, it looks at user comments and feedback to determine whether your brand or business delivers well compared to the local competitors.
Since Google shows only the top places and businesses, it comes down to the quality of services and products you offer. Moreover, it’s about how you handle customer feedback and reviews too.
Local citations refer to mentions of your business's name and contact details in web directories. When used accurately, local citations can dramatically improve the local SEO allowing search engines to verify the validity and prominence of your business. Ultimately, it helps boost local SEO and attract more relevant customers to your business.
Yes, local online reviews contribute to your local SEO. Positive reviews make your business more credible and improve your search rankings. These reviews are critical when search engines like Google evaluate your website as they consider relevance and authority while giving you a rank.
Implementing local SEO strategies, especially on a low budget, can be a significant challenge. However, you can start by adding standard SEO practices like targeting local keywords, location-specific content, claiming your Google My Business listing, and getting your business listed in the local directories. Moreover, encourage online reviews and be responsive to them to improve user engagement on your website.
Local SEO presents several advantages if implemented appropriately. It can empower businesses to expand across targeted regions without requiring hefty investments and efforts. Therefore, if you want to enhance your reach and visibility across a specific region or locality, local SEO will answer many of your critical queries in helping you achieve your objective.